For trades owners who have already had an approach

A buyer made an offer. That number is not the number you keep.

A buyer checks eight things before they close. Everything they find comes off the price. Book a 20-minute call before you sign anything, and we will walk through the ones that usually cost the most.

Book My 20-Minute Call or talk to our M&A team at (213) 232-2506
$5B+ in deal value closed 300+ venture & M&A transactions 95%+ client satisfaction

We do not give legal advice on the call.

Four in a row. The fifth one wandered off.
Why this matters

Where the money goes

A buyer waves a big number to get in the door. Then they go through your books, your trucks, and your paperwork. What they find is what they take back off the price.

The number they offer
$15M
Looks great on the handshake.
⟶−$2.25M walks away
What an unprepared owner keeps
$12.75M
After the buyer checks the business.

Roughly one in three sale processes never close at all. On the ones that do, the findings usually cut the price 5 to 15 percent. Every $100,000 of profit you cannot prove can cost you several times that at closing, because buyers pay a multiple of what you can document. Dollar figures are illustrative and vary by sale.

Straight talk

Your regular lawyer is a good lawyer. They have just never sold a company like yours.

The attorney who set up your LLC and handled your lease is not the one you want across the table from a private equity buyer. This is the one deal that decides your retirement. It is worth getting right.

A generalist lawyer

  • Shows up after the offer is signed
  • Reacts to whatever the buyer asks for
  • Takes the buyer’s first draft as written
  • Hands you the file at closing and waves goodbye

CGL, a firm that only does this

  • Gets the business ready 1 to 3 years early
  • Finds the price killers before a buyer does
  • Sends the first draft in your favor
  • Stays with you through closing and after
The ones that usually turn up

Three things they are about to find

Every business has a few. None of them mean you did anything wrong, and all of them are fixable when you have runway. Your score tells you which ones are yours.

The one you can’t prove

Your business almost certainly earns more than the paperwork shows. If you can’t document it the way a buyer’s accountant needs to see it, you get paid on what you can prove.

Unproven profit is discounted profit

The one tied to you

The relationships, the know-how, the approvals and credentials that sit with the owner. A buyer pays less for a business that walks out the door on your last day.

Lowers the price, or stalls the deal

The one you put off

The agreements, filings and arrangements you have been meaning to tidy up. Small on a Tuesday. Leverage in a buyer’s hands once you are already at the table.

Cheap to fix early, costly late
Your score, in plain English

The 8 things a buyer checks first

Your Ready-to-Sell Score looks at the same 8 areas a buyer’s team digs into first. These are the ones that move your price, and the ones you can fix on your own clock if you start early.

Owner dependency
Can the shop run without you for 30 days?
Clean books
Are your numbers provable to an outside buyer?
Customer concentration
How much rides on your top few accounts?
Legal paperwork
Can you produce your ownership papers in a day?
Worker classification
How your crew is set up on paper versus in practice.
Licensing
Who holds the license the business runs on?
Claims and bonds
Any open claims or lapsed bonds?
Tax setup
Is the sale set up so you keep more of the price?
Easy, and free

How the Ready-to-Sell Score works

1

Answer 11 questions

Plain questions about your shop. No paperwork to dig up. About 3 minutes on your phone.

2

Get your score, 0 to 100

See exactly where you stand and which areas are out of line, with real dollar impact.

3

Our M&A team calls you

Someone from our M&A team calls within 24 hours to walk it through. No pitch. No pressure.

4

On your clock, not the buyer’s

If you want our help, we work through what your score flagged, one to three years before a buyer sees it. Cheap to fix now. Leverage in their hands later.

Who you would be talking to

Real lawyers. They pick up the phone.

Not a call center. Not a junior associate. The partners of the firm.

Noam Cohen, Founding and Managing Partner of CGL LLP

Noam Cohen

Founding & Managing Partner

Has closed hundreds of these sales. Talks in plain English about your trucks, your techs, and your license, not legal jargon.

Hannah Genton, Founding & Managing Partner of CGL LLP

Hannah Genton

Founding & Managing Partner

Big-firm training, small-firm attention. Built CGL so owners get top counsel without the big-firm runaround or the big-firm bill.

Darren Kerstien, Partner at CGL LLP

Darren Kerstien

Partner

Closed deals of every shape at one of the country’s biggest firms. Has worked the buyer’s side of the table too, so he knows exactly how they think.

In their words

An owner who has been through it

“Working with the CGL team, I felt completely secure and in control during our company’s most complex undertaking to date. CGL understood that selling my business wasn’t just a transaction, but a pivotal moment for me and my family. Their sophisticated representation and clear guidance kept me confident and informed every step of the way.”

Jacob LaffenCo-Founder & CEO, Family Matters in-Home Care

Sell-side work

Owner-run businesses we have sold

A sample of transactions where the seller was an owner-operator and the buyer was usually private equity.

$2MFire extinguisher and fire safety services company, sold to a private-equity-backed buyer
$7MDistributor of engine parts and industrial lubrication, sold to a national auto parts affiliate
$10MIn-home care services business, sold to a private equity buyer
$37MProducer of organic free-range eggs, sold to a private equity buyer, cash and rollover equity
UndisclosedProducer of concrete-cutting equipment, sold to a strategic acquirer
UndisclosedAutomotive buying and concierge services provider, sold to an online marketplace

Past transactions, shown for experience only. Every sale is different and no particular result is promised.

What it costs

Big-firm experience, without big-firm hourly rates

Our hourly rates run about 40% lower than big law, with partners who have closed hundreds of these sales.

Straight answers

Is the Ready-to-Sell Score really free?

Yes. Your score, your results, and the 20-minute call are all free, and your information stays private. If you want CGL’s help preparing for a sale, that is a separate conversation with clear, upfront pricing.

How long does the Ready-to-Sell Score take?

About 3 minutes. It is 11 multiple-choice questions and works on your phone.

What if I am already talking to a buyer?

Get your score today, before you sign anything. Once you sign a buyer’s offer letter, most of your bargaining power is gone.

What if I am not selling for years?

You are exactly who this is for. Owners who walk away with the most money start preparing 12 to 24 months out.

Why is a law firm giving this away?

Some owners who get their score will want CGL’s help fixing what it finds. That is the business model, no tricks.

Know what they will find, before they find it.

See where your business stands today, and what the market will really pay you when it is time.

Get My Free Ready-to-Sell Score or talk to our M&A team at (213) 232-2506
CGL LLP
An M&A law firm
355 S. Grand Ave, Suite 2450, Los Angeles, CA 90071
For informational purposes only. The Ready-to-Sell Score is not legal advice and does not create an attorney-client relationship. Dollar figures are illustrative and vary by sale. Licensed in CA, NY, WA, TX & FL.
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